Designing strategic alternatives for each country and market segment, leveraging existing presence and client capabilities
THE CHALLENGE
A Global Power Company wanted to diversify and grow revenue by entering the increasingly attractive desalination markets in Chile, Mexico and the USA. Amane Advisors assisted by:
Acquiring necessary competencies; differentiated from the competitors and leveraging potential competitive advantage of the client
Transforming desalination into a core business to capture significant market share
OUR APPROACH
EVALUATE MARKET DYNAMICS
Provide market analysis for Municipal, Industrial and Residential segments
Specify potential competitive advantages of position of Power Generation Desalination markets
Position key players along the value chain
Compare cost structures of conventional and emerging membrane processes
Map future project opportunities
IDENTIFY BUSINESS OPPORTUNITIES
Rank priorities by growth potential
Define unmet needs in desalination
Screen and shortlist valuable local partners
Profile and analyze targeted companies
Analyze competitive environment
Design potential market entry options leveraging the Water / Power nexus
REALISTIC STRATEGY DESIGN
Define future and required Unique Selling Point
Identify key market barriers to overcome
Acquire competencies through best acquisition targets / partner
Map favored positioning on the value chain (EPC, O&M, BOT, Developer, etc.)
Determine ambitions regarding future markets and projects
Build business model and sales channel options, alleviating associated risks
Create the offer (definition, customer benefits, reason to believe, etc.)
OUR ADDED VALUE
Deep sector knowledge of worldwide desalination markets
Access to the latest and most comprehensive desalination market data, projects tracker database and reports– both published and unpublished
Industry acknowledged, widely experienced strategy team including leading desalination experts
IMPACT
14 potential partners identified and ranked, including 3 potential acquisition targets
12 BOT projects of specific interest identified in USA, Mexico and Chile
Implementation of 3 Go-To-Market options
Road Map outlined for the next two quarters
