Identification and prioritisation of potential business opportunities in new market segments
THE CHALLENGE
A large global manufacturer with extensive presence in the Asian market required market research to define a strategic growth plan to support expansion in the North American residential and commercial water treatment equipment market
Developing and defining a dedicated road map for future growth, partnerships, and potential M&A
OUR APPROACH
IDENTIFICATION OF BUSINESS OPPORTUNITIES
Identification of potential business opportunities in new market segments with existing or new offerings
Evaluation of each opportunity based on market attractiveness (considering size, potential growth rate, customer needs and profitability) and ease of access/ability to win and execute (considering strength of sales channel, product development requirements, level of operation adaptability and competitive intensity)
Prioritisation into 3 groups of priority markets, quick wins, and strategic plays
DEFINING A ROADMAP
Dedicated road map defined for each of the new opportunities including identification of innovative, value-adding features for differentiation and Key Success Factors (KSF)
Development of a high-level roadmap for the future growth, partnerships and potential M&A and incorporated into North American Water Strategic Plan
OUR ADDED VALUE
Deep understanding of the industry, enabling us to critically assess published and unpublished information
Actionable recommendations based on detailed review of complex and changing markets and their context
IMPACT
25 potential opportunities identified in the North American Residential & Commercial water treatment equipment market
7 new markets/offerings prioritised
$3bn market potential across prioritised markets/offerings
