TRENDS IN RESIDENTIAL WATER TREATMENT IN FRANCE

Amane Advisors, in collaboration with QualiQuanti, conducted a study among homeowners in France to understand the trends in residential water treatment, focused on softeners and filters. Insights from the survey were presented at the UAE Congress on October 4th in Paris, which is an annual gathering of France’s domestic water treatment players.

Read the highlights below:

POSITIVE PERCEPTION OF WATER QUALITY

4 in 5 French homeowners are satisfied with their water quality, particularly its clarity, freshness and smell. Scaling is the major issue with 50% unsatisfied.

LIMITED PENETRATION OF RESIDENTIAL WATER TREATMENT EQUIPMENT

Only 1 in 4 households is equipped with residential water treatment equipment. 36% still only consume bottled water, spending an average of 24€ monthly.

KEY PURCHASE DRIVERS & OBSTACLES

Softeners provide a rounded solution to tackle scaling whilst filters are acquired to improve drinking water quality. High purchase, installation and maintenance costs are the main hindrances to purchasing water treatment equipment.

PREFERRED PURCHASING METHOD

Direct purchase from companies specialised in water treatment is the main channel, however plumbers and specialised retailers are becoming increasingly popular.

HIGH SATISFACTION WITH RESIDENTIAL WATER TREATMENT EQUIPMENT

A vast majority of respondents would repeat their purchase, especially for softeners, which also comes highly recommended based on its ‘Excellent’ Net Promoter Score (NPS).

ABOUT THE ANALYSIS

Amane Advisors, in collaboration with QualiQuanti, conducted:

A quantitative analysis of 604 survey results from French homeowners responsible for their water installation

A qualitative analysis of interviews done with 5 homeowners and 5 executives of UAE member companies