挑战

一技术新创企业想打入新的市政及工业市场,提高销售额,同时降低相关成本和风险。

识别并专注于最有吸引力的市场

在新的国家展示该技术并量化其价值定位,包括法规要求,市场动态以及客户需求

接近有需求的潜在客户和决策者,将其转化成应用者

产生第一笔销售并提升销售额

方案

提供销售线路图

了解市场并选择价值定位和市场准入度高的细分产业:美国和英国的市政行业,德国的印染业

确定价值定位,准备营销材料

规划初步的联盟(示范策略,优先应用产业,商业和技术条件)

瞄准扩张最快的销售渠道,接近潜在的早期使用者

启动销售

识别技术中试机会

在工程领域推广传播

和目标客户展开会议

评估可行性和匹配度,提升成功机会

提供协商和契约支持

展开销售

使设计符合当地标准

根据客户支付意愿确定价格

识别和选择当地生产商,当地供应商和工程师

雇佣首批雇员

接近和会见前十位顾客

移交顾客并转移到打下一个市场

价值

为与伦比的专家联系网:拥有丰富当地经验的6位专家专注于不同新区域市场

Privileged access, introduction to and meetings/negotiations with Key Early Adopters

Symbiotic Relationships:  collaborating closely and proactively with our client since 2012

影响

More than 50 key meetings arranged and conducted with Early Adopters

Expansion from single home market with 7 Pilot Demos across 6 Markets proving the technology in both Municipal and Industrial applications

A different marketing, positioning, pricing, and delivery mode in each market

Demonstration of the technology with Anglian Water

First sale in pulp & paper industry and in Germany

In record time (less than 12 months) : demonstration plants in Ontario, Pennsylvania, California and first sales to CH2MHill operations s in the US

Adapted technology to US standards, selected fabricator through beauty contest, and hired the first four employees